Privacy Policy
Last Updated: May 30, 2026
This Privacy Policy describes how Ehua Fashion (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit, use our services, or make a purchase from ehuafashion.com (the “Site”) or otherwise communicate with us (collectively, the “Services”).
By using any of our Services, you agree to the collection and use of your information as described in this policy. If you do not agree with our practices, please refrain from using our Site or Services.
For privacy-related questions or to exercise your rights, please contact us at support@ehuafashion.com or call +1 (406) 282-3339 (Monday–Friday, 11:30 AM–6:00 PM EST).
1. Who We Are
- Legal Entity: Ehua Fashion LLC
- Store Address: 5865 Forbes Ave, 2nd Floor, Pittsburgh, PA 15217, USA
- Website: https://ehuafashion.com
- Contact Email: support@ehuafashion.com
Ehua Fashion is the data controller responsible for your personal information collected through this Site.
2. Information We Collect
We collect personal information from three sources: directly from you, automatically through your use of our Site, and from trusted third-party partners.
a) Information You Provide Directly
When you browse, create an account, place an order, or contact us, you voluntarily provide:
- Contact Details: Full name, email address, phone number, shipping address, and billing address.
- Order Information: Items purchased, sizes, styles, colors, and order history.
- Payment Confirmation: We receive only a transaction confirmation and the last 4 digits of your card. We do not store, process, or have access to your full credit or debit card numbers — all payment data is handled exclusively by our PCI-compliant payment processors (Stripe and/or PayPal).
- Account Credentials: Username and encrypted password if you create a customer account.
- Customer Support Records: Records of communications, inquiries, and feedback when you contact our support team.
b) Information Collected Automatically (Cookies & Tracking Technologies)
When you visit our Site, we automatically collect certain technical and behavioral data through cookies, pixels, and similar technologies:
- Device & Technical Data: IP address, browser type and version, operating system, device type, and screen resolution.
- Usage & Behavioral Data: Pages visited, products viewed, time spent on site, items added to cart, search queries, and click patterns.
- Location Data: General geographic location derived from your IP address (city/region level only — we do not collect precise GPS data).
The specific tracking technologies we use include:
- Google Analytics: To analyze website traffic, user behavior, and site performance. Data is aggregated and anonymized. You can opt out via the Google Analytics Opt-Out Browser Add-On.
- Meta Pixel (Facebook/Instagram): To measure the effectiveness of our advertising campaigns and deliver relevant ads on Meta platforms. You can manage your ad preferences at facebook.com/adpreferences.
- Essential Site Cookies: Required for core site functionality such as your shopping cart, session management, and checkout security.
You can control or disable non-essential cookies through your browser settings or a cookie consent tool. Please note that disabling certain cookies may affect the functionality of our Site.
c) Information from Trusted Third Parties
We receive limited data from the following partners to fulfill your orders and operate our business:
- Payment Processors (Stripe, PayPal): Transaction status, payment confirmation, and the last 4 digits of your payment card.
- Shipping Carriers (USPS, DHL, UPS, and others): Shipping updates, tracking information, and delivery confirmations.
- E-commerce Platform: Our website is hosted and managed through a third-party e-commerce platform (e.g., Shopify/WooCommerce) that stores order and customer data on our behalf under a data processing agreement.
3. How We Use Your Personal Information
We use your personal information only for the following lawful purposes:
| Purpose | Description | Legal Basis |
|---|---|---|
| Order Fulfillment | To process payments, ship orders, handle returns, exchanges, and provide order-related customer service. | Contract performance |
| Transactional Communications | To send order confirmations, shipping notifications, delivery updates, and respond to support inquiries. | Contract performance |
| Security & Fraud Prevention | To detect, investigate, and prevent fraudulent transactions, unauthorized account access, and other illegal activities. | Legitimate interest |
| Marketing & Personalization | To send newsletters, promotional offers, and personalized product recommendations — only with your explicit consent. You may opt out at any time. | Consent |
| Site Analytics & Improvement | To analyze usage patterns, improve website functionality, and enhance your shopping experience. | Legitimate interest |
| Legal Compliance | To comply with applicable laws, regulations, tax obligations, and respond to lawful government or legal requests. | Legal obligation |
4. Disclosure of Your Information
We do not sell, rent, or trade your personal information to any third parties for their own marketing purposes.
We share your data only with the following categories of service providers, who are contractually obligated to use your information solely for the purposes we specify and to maintain appropriate security standards:
- E-commerce & Hosting Platform: (e.g., Shopify/WooCommerce) — to host our website and manage our online store operations.
- Payment Gateways: (Stripe, PayPal) — to securely process your payments. These providers are PCI-DSS compliant.
- Shipping Carriers: (USPS, DHL, UPS, and regional partners) — to fulfill and deliver your orders. We share only the shipping name and address required for delivery.
- Marketing & Analytics Tools: (Google Analytics, Meta Pixel) — to measure site performance and advertising effectiveness. Data shared is aggregated or pseudonymized wherever possible.
- Professional Advisors: Accountants, lawyers, and business consultants, under strict confidentiality obligations.
- Legal Authorities: When required by applicable law, valid court order, or lawful government request.
5. Data Security
We take the security of your personal information seriously and implement the following industry-standard measures:
- SSL/TLS Encryption: All data transmitted between your browser and our Site is encrypted via HTTPS/SSL. Our checkout process is fully secured.
- Secure Payment Processing: All payment transactions are processed by PCI-DSS compliant payment processors. We never store your full payment card details on our servers.
- Access Controls: Access to customer data is restricted to authorized personnel only, on a need-to-know basis.
- Regular Security Reviews: We periodically review and update our security practices to address emerging threats.
While we implement robust safeguards, no method of transmission over the internet or electronic storage is 100% secure. In the unlikely event of a data breach that affects your rights, we will notify you as required by applicable law.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this policy or as required by law:
- Order & Payment Records: Retained for 7 years for tax, accounting, and legal compliance purposes.
- Customer Account Data: Retained for as long as your account remains active, plus a reasonable period after account closure.
- Customer Support Records: Retained for 2 years from the date of the last interaction.
- Marketing Data: Retained until you withdraw your consent or unsubscribe from marketing communications.
- Analytics Data: Retained in aggregated or anonymized form for up to 26 months, in line with Google Analytics default settings.
Once your information is no longer required, we securely delete or anonymize it.
7. Your Privacy Rights
Depending on your location — including California (CCPA), the European Economic Area (GDPR), or other jurisdictions with applicable privacy laws — you may have the following rights:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Correction: Request that we correct any inaccurate or incomplete information.
- Right to Deletion (“Right to be Forgotten”): Request that we erase your personal information, subject to legal retention requirements.
- Right to Opt-Out of Marketing: Withdraw your consent for marketing communications at any time by clicking “Unsubscribe” in any marketing email, or by contacting us directly.
- Right to Data Portability: Request a copy of your data in a structured, machine-readable format.
- Right to Object: Object to our processing of your data based on legitimate interests.
- California Residents (CCPA): You have the right to know what personal information we collect, the right to opt out of the sale of personal information (we do not sell personal information), and the right to non-discrimination for exercising your privacy rights.
To exercise any of these rights, please contact us at support@ehuafashion.com. We will respond to all verified requests within 30 calendar days.
8. Cookies & Tracking Technologies
Our Site uses the following categories of cookies:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential / Strictly Necessary | Required for core Site functionality: shopping cart, secure checkout, session management, and fraud prevention. | No — required for the Site to function. |
| Performance / Analytics | Help us understand how visitors use our Site (e.g., Google Analytics). Data is aggregated and anonymized. | Yes — via browser settings or opt-out tools. |
| Marketing / Targeting | Used to deliver relevant ads and measure campaign effectiveness (e.g., Meta Pixel, Google Ads). | Yes — via browser settings or ad preference tools. |
You can manage your cookie preferences at any time through your browser settings. For more information on how to control cookies, visit allaboutcookies.org.
9. Third-Party Links
Our Site may contain links to third-party websites, social media platforms, or services (such as Instagram, Facebook, or payment providers). We are not responsible for the privacy practices of these external sites. We encourage you to review their respective privacy policies before providing any personal information.
10. Children’s Privacy
Our Services are intended for adults and are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will delete such information promptly. If you believe we have collected information from a child under 13, please contact us immediately at support@ehuafashion.com.
11. Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will:
- Post the updated policy on this page with a revised “Last Updated” date.
- Notify registered customers via email for significant changes that affect their rights.
Your continued use of our Services after any changes become effective constitutes your acceptance of the updated policy. We encourage you to review this page periodically.
12. Contact Us & Data Privacy Requests
If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:
- Email: support@ehuafashion.com
- Phone: +1 (878) 282-3339
- Support Hours: Monday–Friday, 11:30 AM–6:00 PM EST
- Expected Response Time: Within 24 business hours (privacy rights requests: within 30 calendar days)
- Store Address: 5865 Forbes Ave, 2nd Floor, Pittsburgh, PA 15217, USA
- Legal Name: Ehua Fashion LLC
If you are located in the European Economic Area and believe your data protection rights have not been adequately addressed, you also have the right to lodge a complaint with your local Data Protection Authority (DPA).
We are committed to protecting your privacy and maintaining full transparency in how we handle your personal information. Thank you for trusting Ehua Fashion.
