Privacy Policy

Last Updated: August 12, 2026

This Privacy Policy explains how Ehua Fashion (“we,” “us,” “our,” or “Ehua Fashion”) collects, uses, shares, and protects your personal information when you visit, browse, create an account, make a purchase from ehuafashion.com (the “Site”), visit our boutique at 5865 Forbes Ave, 2nd Floor, Pittsburgh, PA 15217, USA, or otherwise communicate with us (collectively, the “Services”).

By using our Services, you acknowledge the practices described in this Privacy Policy. If you do not agree with this policy, please do not use the Site or provide us with personal information.

Quick Reference

Topic	Summary
What we collect	Contact details, order information, payment metadata, communications, and device/usage data.
Payment card data	We do not store full card numbers, expiration dates, or CVV codes. Payment processing is handled by secure third-party payment providers.
Cookies and similar technologies	Essential, preference, analytics, and marketing technologies, where enabled.
Do we sell personal information?	No. Ehua Fashion does not sell, rent, or trade personal information for another party’s independent marketing purposes.
Your main choices	You may request access, correction, deletion, portability, or marketing opt-out, subject to applicable law.
Privacy request response	We aim to respond to verified privacy requests within 30 calendar days.
Privacy contact	support@ehuafashion.com or +1 (213) 747-7788.

1. Information We Collect

We collect personal information from you, automatically through your use of the Site, and from service providers that help us operate our business and fulfill orders.

1.1 Information You Provide Directly

Contact information: Your name, email address, phone number, and mailing address.
Shipping and billing information: Delivery address, billing address, and order-related instructions.
Order information: Products purchased, sizes, colors, quantities, order history, return requests, and preferences.
Payment information: Payment method information and transaction status. We do not store your full payment-card number, expiration date, or CVV code. These details are handled by our payment processors.
Account information: If you create an account, we collect your account credentials, preferences, and order history. Passwords are stored in encrypted or hashed form by the platform that operates the account feature.
Communications: Information you provide when you contact us by email, phone, social media, contact form, or another support channel.
Reviews and feedback: Reviews, ratings, testimonials, and other feedback you voluntarily submit.

1.2 Information Collected Automatically

When you use the Site, cookies, pixels, log files, and similar technologies may automatically collect:

Device and technical information: Internet Protocol (IP) address, browser type, operating system, device type, device identifiers, and general location derived from IP address.
Usage information: Pages viewed, products viewed, searches, links clicked, time spent on pages, cart activity, referral source, and other interactions with the Site.
Cookie and marketing information: Information used to maintain your session, remember preferences, measure website performance, understand traffic sources, and measure advertising effectiveness where such tools are enabled.

1.3 Information From Other Sources

We may receive limited information from trusted service providers, including:

Payment processors: Payment authorization, transaction confirmation, payment status, and limited card metadata such as the last four digits of a card.
Shipping carriers: Tracking updates, delivery confirmation, address-correction information, and shipping status.
Website, analytics, and marketing providers: Aggregated or pseudonymized information about Site traffic, campaign performance, and customer interactions.
Social media platforms: Limited information if you interact with us through a social platform or use a social-login feature that is made available on the Site.

2. How We Use Personal Information

We use personal information only as necessary to operate our Services, fulfill orders, maintain security, communicate with customers, and comply with legal obligations.

Purpose	How We Use Information	Legal Basis Where Applicable
Order fulfillment	To accept payment, process and ship orders, manage returns and exchanges, and provide order support.	Performance of a contract
Customer communications	To send order confirmations, tracking details, delivery updates, service messages, and replies to support requests.	Performance of a contract and legitimate interests
Site security and fraud prevention	To protect customers, prevent fraudulent transactions, detect unauthorized access, and investigate security incidents.	Legitimate interests and legal obligations
Marketing and promotions	With consent where required, to send newsletters, promotional offers, and product recommendations.	Consent
Analytics and improvement	To understand Site performance, improve content and functionality, and enhance the shopping experience.	Legitimate interests and consent where required
Legal compliance	To meet tax, accounting, recordkeeping, consumer-protection, and other legal obligations.	Legal obligation

3. How We Share Personal Information

Ehua Fashion does not sell, rent, or trade your personal information to third parties for their own independent marketing purposes. We share information only when necessary to operate the business, complete a transaction, comply with law, or protect rights and safety.

3.1 Service Providers

We may share personal information with trusted providers that perform services on our behalf, including:

E-commerce, hosting, and technical providers: To host the Site, maintain checkout, manage order records, and support website functionality.
Payment processors: To securely authorize and process payments.
Shipping and logistics partners: To prepare, deliver, track, and resolve issues with shipments.
Email and customer-support providers: To send transactional messages and respond to customer requests.
Analytics and advertising providers: To understand Site usage and measure marketing effectiveness where these services are enabled, such as Google Analytics, Google Ads, or Meta technologies.
Professional advisers: Accountants, attorneys, insurers, and other advisers when reasonably necessary for business operations or legal compliance.

3.2 Legal and Safety Disclosures

We may disclose personal information where we believe disclosure is reasonably necessary to comply with applicable law, respond to a lawful request, enforce our policies, protect the rights or safety of Ehua Fashion or others, prevent fraud, or investigate security incidents.

3.3 Business Transfers

If Ehua Fashion is involved in a merger, acquisition, reorganization, bankruptcy, or sale of all or part of its assets, personal information may be transferred as part of that transaction. If this occurs, we will provide notice when required by applicable law.

4. Your Privacy Rights & Choices

Depending on where you live and applicable law, you may have the right to request access to, correction of, deletion of, or a portable copy of your personal information. You may also have the right to object to or limit certain processing and to withdraw consent where processing is based on consent.

Access: You may ask for a copy of the personal information we hold about you.
Correction: You may ask us to correct inaccurate or incomplete personal information.
Deletion: You may ask us to delete your personal information, subject to lawful exceptions such as tax, accounting, fraud-prevention, or transaction-record requirements.
Portability: You may ask for certain personal information in a portable format where applicable.
Marketing opt-out: You may opt out of promotional emails by using the “Unsubscribe” link in a marketing email or by contacting us. You will still receive essential transactional communications about orders and account activity.
Withdraw consent: Where we rely on your consent, you may withdraw it at any time. This does not affect processing completed before withdrawal.

To submit a privacy request, email support@ehuafashion.com with the subject line “Privacy Request”, or call +1 (213) 747-7788. To protect customer information, we may need to verify your identity before responding. We aim to respond to verified requests within 30 calendar days, unless a longer period is permitted by law.

5. Data Security & Retention

5.1 Security Measures

We use reasonable administrative, technical, and physical safeguards to protect personal information. These measures include encrypted connections through SSL/TLS, access controls, secure payment processing, and restricted access to customer data for authorized personnel and service providers.

Although we work to protect information, no Internet transmission or electronic storage method is completely secure. We cannot guarantee absolute security.

5.2 Retention

We retain personal information only as long as reasonably necessary for the purposes described in this policy, including order fulfillment, support, legal compliance, security, and dispute resolution. Typical retention periods may include:

Order and payment records: Up to 7 years for tax, accounting, and legal obligations.
Customer-support records: Up to 2 years after the last customer interaction.
Marketing records: Until you opt out, withdraw consent, or ask us to delete information, subject to lawful exceptions.
Analytics data: Retained in aggregated, pseudonymized, or anonymized form according to the applicable provider settings and business needs.
Account information: For as long as an account remains active, plus a reasonable period after closure when needed for security, compliance, or dispute resolution.

6. Cookies & Tracking Technologies

Cookies are small text files placed on your device that help websites remember information. We may use cookies, pixels, local storage, web beacons, and similar technologies to operate the Site and understand how visitors use it.

Technology Type	Purpose	Your Choice
Essential cookies	Enable core features such as shopping cart functionality, checkout security, account sessions, and fraud prevention.	Necessary for Site functionality.
Preference cookies	Remember choices such as language, region, currency, or display settings when these features are available.	Can usually be managed in browser settings.
Analytics cookies	Help us understand Site traffic, pages viewed, and performance. These may include Google Analytics where enabled.	Can be controlled through browser settings and available opt-out tools.
Marketing cookies and pixels	Help measure advertising campaigns and, where enabled, deliver more relevant advertising. These may include Google Ads or Meta technologies.	Can be managed through browser, platform, and cookie-consent controls where available.

You can control many cookies through browser settings. Depending on your browser, you may be able to block cookies, delete existing cookies, or receive a notice before a cookie is placed. Disabling some cookies may affect the availability or functionality of parts of the Site.

7. Third-Party Links & Services

The Site may include links to third-party websites, social media platforms, payment services, or other services. Ehua Fashion does not control and is not responsible for the privacy, security, content, or practices of third-party sites. Please review the privacy policy of every third-party service before providing information to it.

8. Children’s Privacy

Our Services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If you believe that a child has provided us with personal information, please contact us promptly at support@ehuafashion.com. If we determine that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

9. International Users & Data Transfers

If you access our Services from outside the United States, your personal information may be processed in the United States or in another location where Ehua Fashion or its service providers operate. These locations may have privacy laws different from those in your jurisdiction. Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.

10. Policy Updates

We may update this Privacy Policy to reflect changes in our practices, technology, Services, or legal obligations. When we make changes, we will post the revised policy on this page and update the “Last Updated” date. For material changes, we may also provide additional notice, such as an email to registered customers or a prominent notice on the Site.

11. Contact Us & Privacy Requests

If you have questions about this Privacy Policy, want to exercise a privacy right, or wish to raise a concern about how we handle information, please contact us:

Email: support@ehuafashion.com
Phone: +1 (213) 747-7788
Support Hours: Monday–Friday, 11:30 AM–6:00 PM Eastern Time
Response Time: Within 1 business day for general inquiries; within 30 calendar days for verified privacy requests where applicable
Store Address: 5865 Forbes Ave, 2nd Floor, Pittsburgh, PA 15217, USA

12. Policy Consistency & Updates

This Privacy Policy should be read together with our Return, Refund & Exchange Policy, Shipping Policy, Payment Policy, and Terms of Service. Ehua Fashion may update this policy from time to time, and the revised policy will apply from the effective date shown above.